Wednesday 30 November 2011

Why Cheap Puma Shoes Are So Popular?

The first Puma shoes were launched in the year 1958 in two types of varieties; they were high and low prime and were made in leather. They had the most attractive design then, and the logo was a very big added advantage to this brand. This is a story of almost 50 years ago, but today Puma shoes are very much loved and are men best sellers. They have various categories of shoes, so it gets very easy for the customers to actually get what they want and take a quick decision while purchasing!
The shoes and sneakers made by Puma differ a lot in the pricing. Puma makes it a point that it gets affordable to every sector of the society, and so makes cheap as well as high priced shoes. They are of a very good quality; they come in various materials and in a lot of colors and sizes. The men and the women love this brand when it comes to sportswear.
So what is the strategy that makes cheap Puma shoes so popular:

The sole of the footwear is highly cushioned and the design of the shoe is kept very simple. Even if the designs were kept on a low profile, the pump that a customer would get when they would wear the shoes, sneakers, sandals or even the slip on was very different than the other brands in the same category of footwear. They tried and offer maximum comfort at an affordable price, which became a rage in the market and made this type of Puma shoes so popular. They could be used for various purposes, like walking, exercises or running. They give immense comfort and thus are one of the most popular shoe types in the footwear industry!

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